Charlotte Lawyer is a 28 year industry veteran
specializing in radio audience measurement. She spent 24 years of
her career at Susquehanna Radio Corp. pioneering sales and
programming ratings strategies for one of the most respected
broadcast companies in the industry. Her exceptional communication
skills, combined with unique expert knowledge of PPM, led to the
opening of her own consultancy in 2007.
Working with the staffs at WBEB in Philadelphia,
Astral Media in Canada, and Entercom she positions the stations as THE market resource for PPM. She
conducted over 80 in-person presentations to local and national
agencies to educate planners and buyers on how to use PPM to reap
the maximum benefits for their clients. In addition, Charlotte
demonstrates to station employees how to interpret and use PPM
data to evaluate current programming and marketing efforts and
develop sales strategies.
Charlotte is the immediate past chair of the Radio
Committee of the Media Ratings Council. In addition to serving on
numerous other industry committees, she is the past chair of the NAB's Committee on Local Radio Audience
Measurement. Check out her resume and bio to learn more about
Charlotte’s radio research expertise.
